Into Motivation

These are exciting times. As a mumpreneur/mompreneur you have so many opportunities available to you, some of which were totally unheard of only five years or so ago.

It wasn’t so long ago that people who worked from home were vilified to a certain extent. People couldn’t conceive how it could be possible to earn real, usable money in this way. Now, however everything has changed and you can make a go of your own business, turn a passion or hobby into money when working from home.

Rather than worrying about attending networking meetings, getting out and about and spending long periods of time at Chambers of Commerce meetings or otherwise engaging in “push” marketing, you can be creative and make sure that your business is seen online.

1. Rule number one is to set up your profile at one of the professional networking sites such as Linkedin. This is where professionals go to meet other professionals and you can set up a profile so that others in your specific line of business become aware of you.

2. Social media has exploded over the last few years. Not only is it a way to interact socially with friends, acquaintances and “soon-to-be” friends, but it can be a very powerful business marketing tool as well. Think about Facebook for example. Your Facebook account can be expanded to include a business page and if you let all your contacts and friends know about this, you can build up an army of “fans” for your business.

3. If you want to send very highly targeted messages, think about Twitter, as this is one of the leading social media “mini blogs.” Publishing an account in your business name is not difficult and you can then start to set up contact details for those who are also interested in your niche. As you may know, Twitter messages are very short – 140 characters or less, but they can be very specific and can begin to show that

you are an expert in your niche and know exactly what you’re talking about.

4. If you want to create great looking blogs, why not use WordPress as your tool? Make no mistake about it, if you’re going to service a blog creatively and well, you need to do some work on it every day. You have a lot of knowledge in your business and the blog can be a vehicle for you to transmit the fact that you know all of this, to those who may be interested and when you write one new post per day and publish, you’re on your way. It’s not at all difficult to do.

5. There are many, many ways that you can promote your business using social media. Once you have your blog set up and have your Facebook and Twitter accounts established, you can start visiting other “authority” blogs and begin interacting.

The area reserved for comments beneath each blog post is highly important and when two-way interaction is created like this, you benefit. As you proceed, others will see your comments and start visiting your blog and commenting themselves. Remember, social media can become quite viral rather quickly.

Consider professional coaching advice to help you create your social media presence as a mumpreneur. While you are online, seek out these online life coaching experts and you will find that many of them are focused on providing coaching for women, just like you.

Amanda Alexander, Director of Coaching Mums, helps pressure-cooked, stressed working mums who long for more hours in the day. Through her coaching programmes and online life coaching courses, Amanda shows mums how to create fulfilling and successful lives. For your simple 5 step guide to balance as a working mum, download our free eBook today!